Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez.
What started as a shop specializing in vintage tees soon transitioned into cut-above fashion basics. That means we focus on the usual suspects like easy, wearable tees, sweatshirts, and dresses and then we infuse vintage-inspired details done in a fresh and modern way.
We take cues from old school California surf n skate culture and combine it with whats currently going on in the streets. While we may be obsessed with classics, we make sure our collections has a little bit of whats on-trend in color and shape.
Our goal? To give you that effortless cool factor California girls are known for.