It all started with a simple idea – natural looking makeup and a lipstick that looked like lips.
Before her company became synonymous with fresh, clean and modern beauty, Bobbi built a cult following in New York City as the go-to makeup artist for the natural makeup look. “Working with photographers like Bruce Weber, Bridgette Lacombe and Patrick Demarchelier, skin had to look like skin, lips had to look like lips. It wasn’t about artificial-looking makeup—it was about enhancing what was there,” recalls Bobbi.
