Björn Borg is an international sports fashion brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.
Björn Borg is synonymous with high quality products. Influenced by tennis star Björn Borg, the brand has a distinct identity and a strong positioning in established markets. Bjorn Borg’s dominant product area, underwear has models for men, women and children in a variety of categories and segments. The range consists of trendy and fashionable products with characteristically bold prints and colors as well as a line of classic models.
In addition to underwear, Bjorn Borg also sells tennis clothes, sport clothes, shoes, bags, sunglasses, loungewear (mainly sleepwear), socks and swimwear.