Etsy is an online marketplace where people all over the globe connect to buy or sell goods and services; either online or offline. The company uses a P2P (peer-to-peer) e-commerce site, connecting people all around the world.
Founded in 2005, the company boasts a vast number of sellers and buyers who are members of the company. Etsy has its focus on handmade items or what are commonly referred to as “vintage,” as well as unique factory made products.
Products included in the Etsy website range from photography, beauty products, toys, art, food, clothing, jewelry among others. Most sellers also seize the opportunity provided to sell craft supplies such as jewelry components and making tools.
Etsy does not charge on opening a shop on their website. However, they charge $0.20 for every listing made and a 3.5% commission on every sale of a posted listing on the website.
The company now boasts a massive 54 million membership all across the world. Among these, Etsy has 25 million active buyers and 1.6 million active sellers. The Brooklyn, NY headquartered company has over 35 million listed items for sale.
Etsy not only makes available items for sale but also makes recommendations to buyers about items specifically tailored according to taste and preferences.
Canadians enjoy the Etsy affiliate program which is an avenue where most bloggers earn. This program illuminates on Etsy’s vision of supporting artisans. Recently, Etsy began a mentorship program where artisans are encouraged to start their own businesses. The program is known as Etsy Resolution, which started on January 25th, 2016. Etsy is supporting livelihoods and brighter futures. With this kind of pace by Etsy, more artisans will join in the ride.