Peoples Jewellers was founded in 1919 and has become Canada's largest, most well-known fine jewellery retailer, boasting 150 locations across the country. Known as "The Diamond Store" of Canada, Peoples designs many of its own pieces and collections, heavily featuring conflict-free Canadian diamonds, including their exclusive 100-facet Celebration diamonds, which are mined, cut and faceted within Canadian borders. Peoples is a member of the Canadian Jewellery Association and strictly follows the Canadian Diamond Code of Conduct in order to ensure the origins of its Canadian diamond lines. The chain offers many exclusive product lines and brands, including Vera Wang Love bridal jewellery, Honora freshwater pearls, and Persona beads and bracelets, which can be designed on the website with an interactive tool.
Peoples also provides online deals and sales for their customers. Deals are updated often, so make sure to check out their site to see the latest offers and to take advantage of the savings.
Peoples Jewellers features the newest trends and designer items, as well as classic engagement, wedding and anniversary pieces; pendants, earrings, and bracelets; and personalized birthstone and family jewellery in all price ranges and in a variety of metals and colours. On the website, customers can educate themselves on topics ranging from basic jewellery care to diamond and gemstone lore. For prospective grooms, Peoples offers tips for popping the question; they also feature a month-by-month planning calendar to help the happy couple design the perfect ceremony. The company offers upgrading services as well as diamond replacement and protection plans for most of its fine jewellery items.