When asked about renowned Canadian made items, foodstuff will probably be the first that springs to mind, but how about jeans? They may not make the shortlist, although they certainly should and for one name only Parasuco.
For the past 40 years, designer Salvatore Parasuco has been the driving force behind the firms industry leading designs and innovative production methods, leading his brand, Parasuco Jeans to worldwide acclaim.
Its easy to copy a style whats not so easy is creating one. Creativity is at the heart of the Parasuco brand, drawing on the knowledge and expertise of designers and craftsmen across the world to create something new, bold and exciting. From the laid back style of the Joggy Collection to the contemporary look of the People for Peace series, each style offers a variety of options to meet the requirement of even the most discerning customer. Choose from the likes of skinny jeans and high risers to regular or slim fits, simply find a style that suits and refine it by selecting a preferred fit, size and finish.
Of course stating that these jeans are simple would be doing them a great injustice, by putting aside the design elements and focusing on the craftsmanship its easy to understand why. Every aspect of the construction has been considered, with great care put into taking only the finest material and putting it into the hands of the best craftsmen in the industry. Selecting only the choicest cotton is an important step in process, however just as important is ensuring that its been ethically sourced too an ideal Parasuco is synonymous with.
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Since its inception in 1975, the range offered by Parasuco jeans has expanded from Mens lines to Womens and Kids, incorporating a variety of different products aside from their infamous jeans. Customers can now choose from a range of polos, sweaters, shirts and more, all with the same trademark Parasuco style and quality.
From the initial design to the moment a purchase is made, the process from start to finish is one of skill, passion and dedication, suitably reflected in the finished products. The Jeans, the Tops and the Accessories, every last piece pays testament to the hard work and vision of the great Salvatore Parasuco.