In 1988, Nixon co-founders Andy Laats and Chad DiNenna started off in Encinitas, California as a boutique line of watches exclusively sold at board sports and fashion retailers to fill a void on bodies bred to be active.
Since the beginning, the mantra at Nixon has been: Team designed, custom built. We want to use the talent of our team to bring unique, lifestyle-driven visions to life. Each season we collaborate with a diverse group of athletes, musicians, makers, artists and activists to do exactly that.
Today, Nixon designs a full range of premium watches, bags and accessories. Sold in over 90 countries, we’ve built a global following of people living unbound lives and bringing our products along for the ride.
Whenever possible, Nixon is committed to sustainable craftsmanship. The H2OYeah! collection transforms ocean plastic into high-performance products built to suit your pursuits. Whether you are paddling into the ocean, trekking through a jungle or commuting through the city, our world-class gear is made to explore and protect our environment.
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