Launched in 2005, the revolutionary Original Detangler solved a universal problem - liberating hair from the pain and strain of tangles. Overnight, the hair experience was transformed for all ages and hair types - and this problem-solving philosophy has inspired our broad range of innovative, technology-forward hair products.
Championed by pros from the outset, Wet Brush was quickly adopted by their clients - igniting a global craze and a loyal consumer base. This organic multi-generational community continues to grow through a genuine love of our brushes, the exceptional experience and result of using them, and their trend-forward colors, prints, and limited-edition collections.
From solving the struggle of detangling, we’ve gone on to create solutions to endless hair challenges - and it’s this dedication to revolutionizing the hair experience that continues to drive us.
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